CFU inks sponsorship deal with Joma
Published on 27 March 2020
BRIDGETOWN, Barbados (March 26, 2020) – The Caribbean Football Union (CFU) and Joma Caribbean/CAS have signed a sponsorship deal that will see Joma partnering with the regional organization for the next two years and seven months, in the first instance, as the official uniform and equipment supplier.
CFU General Secretary Camara David hailed the agreement as an important and positive development for the 31-member regional organization.
“The CFU is pleased to have Joma Caribbean/CAS, a leader in the market, onboard with us. We welcome them to our football family and look forward to a fruitful partnership,” David said.
Joma Caribbean Regional Manager Luigui Mantovani said the sponsorship, which increases Joma’s footprint in the global football market, will redound to the benefit of the CFU.
“Joma is very honored and happy with this important partnership with CFU. Joma knows this alliance would be a benefit to satisfy the Caribbean Football Union and teams with top quality garments and equipment,” Mantovani said.
“Thanks to these sponsorships, Joma is present in every major football league in the world, in every international competition and in the World Cup. Today, it has more than 300 professional teams around the world, such as RSC Anderlecht, TSG Hoffenheim, UC Sampdoria, Atalanta BC, ACF Swansea, Cruz Azul or Villarreal CF, and national soccer teams such as Honduras and Romania, among others,” Mantovani added.
The sports brand Joma also offers its image to other sports such as athletics, with the sponsorship of the Spanish Athletics Team, Morocco, Mexico, Moldova, Lithuania, Belarus, Slovenia, Serbia, Acerbaiyan and Romania, or in tennis, with Pablo Carreño, Marco Cecchinato, Marcel Granollers, Albert Ramos or Iván Dodig, among others.
In addition to equipment and uniforms, the sponsorship deal between the CFU and Joma includes giveaway merchandise for fans and special promotions for fans, teams, players and officials.
ABOUT THE CARIBBEAN FOOTBALL UNION
The Caribbean Football Union (CFU) was established on January 28, 1978 as the Caribbean region’s governing football body and a sub-group within Concacaf.
The CFU is the official governing body of Caribbean football associations and federations. It is comprised of 31 Member Associations, representing sporting and administrative talent in the English, Dutch, French and Spanish-speaking Caribbean.
The CFU also administers developmental competitions such as the Boys’ Under-14 Challenge Series and the Girls’ Under-14 Challenge Series.
Member Associations compete in CFU, Concacaf and FIFA competitions.