Our Brand

The CFU is centered around our core values to which we hold ourselves and all of our stakeholders accountable. These comprise the following tenants.

CFU Mission

Empowering and supporting our members through strong leadership while providing clear direction and professional services in the advancement of the beautiful game.

CFU Vision

One Caribbean voice united in passion and purpose.

Core Values


Focus Areas

Our brand is based around three core pillars that define the strategic focus of the CFU.

Football Development

We are one united by the universal love for our game. We seek to raise the standard and enjoyment experienced by everyone within the football community (member associations, players, officials, and fans) and the wider social environs.

Good Governance

Streamlined management to improve the effectiveness of the Union to achieve its goals and objectives in a fair and transparent manner. Our decisions are always made in service of the sport to the ultimate benefit of our fans, players, officials, partners, and employees.

Technological Advancement

The Union will constantly incorporate the optimal technology to ensure the best results on and off the field. The technology will be used to assist in the improvement of coaching, training and match play, so that our teams are in a better position to succeed.