Our Brand
The CFU is centered around our core values to which we hold ourselves and all of our stakeholders accountable. These comprise the following tenants.
CFU Mission
To empower and support our members through strong leadership while providing clear direction and professional services in the advancement of the beautiful game.
CFU Vision
One Caribbean voice united in passion and purpose
Core Values
UnityWorking together with a common purpose towards a common goal
Inclusivity
Equitable allocation of resources and access to opportunities for all Member Associations
Integrity
Embracing fair, honest, respectful, and strong moral principles
Transparency
Acting always in a manner that is accountable, clear and truthful
Excellence
Striving for the highest results in all endeavours
Professionalism
Providing quality services and performance
Focus Areas
Our brand is based around three core pillars that define the strategic focus of the CFU.
Football Development (On field)
Strategic Goal #1
Greater representation at FIFA International Tournaments
Strategic Goal #2
Increase participation rates at the youth and grassroots level
Capacity Building (Off the field)
Strategic Goal #1
At least one panel of CFU referees represented at every FIFA World Cup
Strategic Goal #2
Provide additional opportunities for capacity building in administration for Member Associations
Strategic Goal #3
Improve the capacity of coaching departments in the Caribbean
Good Governance
Strategic Goal #1
Review and update CFU's administrative structure and operations